Prof. Marc Kuhn

Director

ISM c/o DHBW Stuttgart
Paulinenstraße 50
70178 Stuttgart
Germany

Tel.: +49 711 1849 - 745
Fax: +49 711 1849 - 739

kuhn@steinbeis-ism.de
marc.kuhn@dhbw-stuttgart.de


Background

Degree in business administration and Ph.D from the universities of Bayreuth and Tübingen respectively. International posts in the automotive industry, most recently as key account manager and technical marketing specialist. Professor at the Baden-Wuerttemberg Cooperative State University in Stuttgart since 2006. Scientific director of the Center for Empirical Research (ZEF) since 2009.


Research focuses

B2B marketing, sales management, pricing, empirical market research

Prof. Matthias Rehme

Director

ISM c/o DHBW Stuttgart
Paulinenstrasse 50
70178 Stuttgart
Germany

Tel.: +49 711 1849 - 753
Fax: +49 711 1849 - 739

rehme@steinbeis-ism.de
matthias.rehme@dhbw-stuttgart.de


Background

Degree in economics, research work and Ph.D at the Institute of Marketing and Retail of the University of Göttingen. Several years of professional experience, specializing in marketing in the publishing industry.


Research focuses

Services marketing, service management, marketing of consumer goods

Prof. Uwe Schmid

Director

ISM c/o DHBW Stuttgart
Paulinenstrasse 50
70178 Stuttgart
Germany

Tel.: +49 711 1849 - 752
Fax: +49 711 1849 - 739

schmid@steinbeis-ism.de
uwe.schmid@dhbw-stuttgart.de


Background

Degree in business administration focusing on technology, research associate at the Institute for Business Administration of the University of Stuttgart, university management at a private education institution, business consulting for production and environmental management.


Research focuses

Logistics, business process management, material flow management, environmental management

Anne Köpsel (Diplom-Mediensystemwissenschaftlerin)

Project Manager

ISM c/o DHBW Stuttgart
Paulinenstrasse 50
70178 Stuttgart
Germany

Tel.: +49 711 1849 - 4568
Fax: +49 711 1849 - 739

koepsel@steinbeis-ism.de
anne.koepsel@dhbw-stuttgart.de


Background

Studies in business information systems at the TU-Ilmenau (2000-2003). Studies in media systems at the Bauhaus University Weimar (2003-2010). From 2010 to 2014 research associate at the Department General Psychology, University Ulm and since 2010 PhD student (Gesture Systems for Device Control – Evaluations and Guidelines). Since 2017 research associate at the Center of Empirical Research at the Baden-Wuerttemberg Cooperative State University Stuttgart.


Research focuses

Empirical Research focusing quantitative methods, usability evaluations

Kerstin Kron, graduate psychologist

Project Manager

ISM c/o DHBW Stuttgart
Paulinenstrasse 50
70178 Stuttgart
Germany

Tel.: +49 711 1849 - 764
Fax: +49 711 1849 - 739

kron@steinbeis-ism.de
info@steinbeis-ism.de

kron@steinbeis-ism.de
info@steinbeis-ism.de


Background

Several years of experience in managing international market research projects for a range of sectors. Positions at Siemens AG, PHOENIX Group and the Baden-Wuerttemberg Cooperative State University in Stuttgart, among others.


Research focuses

Qualitative and quantitative customer satisfaction research

Prof. Maren Lay

Project Manager

ISM c/o DHBW Stuttgart
Paulinenstraße 50
70178 Stuttgart
Germany

Tel.: +49 791-946 313 478
Fax: +49 711 1849 - 739

lay@steinbeis-ism.de
maren.lay@hs-heilbronn.de


Background

Study of economics; Scientific activity and doctoral studies at the Institute of Marketing and Management at the University of Hohenheim. Several years of professional experience in university management, corporate consulting and HR management. Since 2017 Professor of Human Resources and Organizational Development at Heilbronn University of Applied Sciences.


Research focuses

Sustainable HR- and Change Management, Leadership- and Team Development

Julia Lepthin, Diplom-Kauffrau

Project Manager

ISM c/o DHBW Stuttgart
Paulinenstraße 50
70178 Stuttgart
Germany

Tel.: +49 711 1849 - 764
Fax: +49 711 1849 - 739

lepthin@steinbeis-ism.de
info@steinbeis-ism.de


Background

Degree in business administration from Otto-Friedrich-university of Bamberg with focus on Management & Controlling, International Management and Marketing. Working for an international automotive supplier as a controlling employee, several years of consulting experience, especially with Merger & Akquisition projects.


Research focuses

Sales controlling, company analysis, development of continuation strategies

Prof. Christoph Neef

Project Manager

ISM c/o DHBW Stuttgart
Paulinenstrasse 50
70178 Stuttgart
Germany

Tel.: +49 751 18999 - 2782
Fax: +49 751 18999 - 2760

neef@steinbeis-ism.de
neef@dhbw-ravensburg.de


Background

Degree in business education, research work and Ph.D at the Institute for Professional and Business Education of the University of Hohenheim. Several years of experience in logistics and controlling at Bosch. Professor at the Baden-Wuerttemberg Cooperative State University since 2011.


Research focuses

Logistics, business process management, controlling

Benjamin Österle M.A.

Project Manager

ISM c/o DHBW Stuttgart
Paulinenstrasse 50
70178 Stuttgart
Germany

Tel.: +49 711 1849 - 4530
Fax: +49 711 1849 - 739

oesterle@steinbeis-ism.de
benjamin.oesterle@dhbw-stuttgart.de


Background

Degrees from the Baden-Wuerttemberg Cooperative State University Stuttgart in industrial engineering (focusing on international marketing and technical sales) and business management (focusing on marketing). External doctoral student at the University of Twente in the Netherlands. Field sales employee and specialist for sales project at a German manufacturer of electrical tools. Research associate at the Center for Empirical Research (ZEF) of the Baden-Wuerttemberg Cooperative State University since 2015.


Research focuses

B2B marketing, sales management, sales controlling

Vanessa Reit M.A.

Project Manager

ISM c/o DHBW Stuttgart
Paulinenstrasse 50
70178 Stuttgart
Germany

Tel.: +49 711 1849 - 763
Fax: +49 711 1849 - 739

reit@steinbeis-ism.de
vanessa.reit@dhbw-stuttgart.de


Background

Studied sociology, history, art and media studies at the University of Konstanz. Director of the Center for Empirical Research (ZEF) at the Baden-Wuerttemberg Cooperative State University since 2009.


Research focuses

Empirical economic and social research, focusing on quantitative research methods

Anne Schneider, MBA, MIB

Project Manager

ISM c/o DHBW Stuttgart
Paulinenstrasse 50
70178 Stuttgart
Germany

Tel.: +971-50-9181040
Fax: +49 711 1849 - 739

schneider@steinbeis-ism.de
info@steinbeis-ism.de


Background

Several years of international experience in project management and consulting in CRM, process analysis, business development and service quality. Positions at Daimler AG, Dubai Chamber of Foreign Trade, Porsche AG and the Baden-Wuerttemberg Cooperative State University in Stuttgart, among others.


Research focuses

Market potential studies, mystery shopping, service management, CRM

Prof. Thomas Seemann

Project Manager

ISM c/o DHBW Stuttgart
Paulinenstraße 50
70178 Stuttgart
Germany

Fon: +49 711 1849 - 801
Fax: +49 711 1849 - 842

seemann@steinbeis-ism.de
thomas.seemann@dhbw-stuttgart.de


Background

Master of Industrial Engineering and Management (Dipl. Wi.-Ing.) from Karlsruhe Institute of Technology (KIT), Master of Business Administration (MBA) from Portland State University, and PhD in Economics from Friedrich-Alexander-Universität Erlangen-Nürnberg. Strategic management consulting with The Boston Consulting Group (BCG) from 2003 to 2010. Project leader for international consulting projects focusing on industrial goods, high tech, and automotive industries. Since 2010 professor of industrial management at Baden-Wuerttemberg Cooperative State University (DHBW) and since 2017 Dean of the Graduate School of Engineering.


Research focuses

Strategic Management, Decision Science, Management of Technology and Innovation

Dr. Sarah Selinka

Project Manager

ISM c/o DHBW Stuttgart
Paulinenstrasse 50
70178 Stuttgart
Germany

Tel.: +49 711 1849 - 764
Fax: +49 711 1849 - 739

selinka@steinbeis-ism.de
sarah.selinka@dhbw-stuttgart.de


Background

Studies in sociology and business administration at the University of Tübingen and Mannheim. From 2012 to 2015 research associate at the Chair of Sustainable Development, University Ulm and completion of the doctoral degree. Since 2016 research associate at the Center of empirical Research at the Baden-Wuerttemberg Cooperative State University Stuttgart.


Research focuses

Empirical Research focusing quantitative methods