Seminars und training

Methodological training and consulting

The ISM trainer team is made up of consultants with many years of experience in the methods of empirical economic and social research. Our team of economists, engineers, psychologists and sociologists conveys methodological knowledge clearly and in a way that is tailored precisely to what you need. Whether you need an efficient way of depicting your industrial market research data, or want to support your academic thesis with a statistical analysis process as part of a concentrated training session, we’ll be happy to help!

See the training portfolio section for more information.

Marketing and sales training

ISM develops industrial marketing and sales training sessions for a range of sectors. We analyze our clients’ marketing and sales instruments in workshops with the participating departments and determine specific training units.

The modular integration of state-of-the-art instruments, reference benchmarks from other companies and the actual customer way of sales and marketing is the key to our training philosophy. Participants in the training work actively on their own individual short cases. Our way of doing training is unique in the industrial marketing training landscape.

As well as developing training sessions and providing continuous development for in-house trainers, we can also conduct the training ourselves if you wish. We operate around the world for our customers (Europe, USA, Brazil, China, Japan, Korea). Our training methods do away with the dogma of academic university teaching and are tailored to perfectly fit the needs of our individual industrial professionals.