Strategy consulting

Strategy consulting always comes into play when knowledge from industrial market research projects can be put to good use. We see consulting as part of an integrative solution.

After completing a potential analysis for a client’s new product, for example, we accompany its market launch.
We develop sales and logistics processes according to a structured sales channel analysis, or draft
communication strategies following on from targeted studies of advertising effectiveness.

In the context of upstream market research projects and our respective specialist knowledge, we offer consulting
in the following areas:

  • B2B marketing
  • Pricing
  • Services marketing
  • Consumer goods marketing
  • Sales management and sales processes
  • Service operations and logistics processes