Prof. Marc Kuhn
ISM c/o DHBW Stuttgart
Tel.: +49 711 1849 - 745
Fax: +49 711 1849 - 739
Degree in business administration and Ph.D from the universities of Bayreuth and Tübingen respectively. International posts in the automotive industry, most recently as key account manager and technical marketing specialist. Professor at the Baden-Wuerttemberg Cooperative State University in Stuttgart since 2006. Scientific director of the Center for Empirical Research (ZEF) since 2009.
B2B marketing, sales management, pricing, empirical market research