Steinbeis Institute for
Science and Markets

As a member of the Steinbeis Foundation, we are pacemakers for our customers’ innovations. Our aim is to create a profound understanding of perception and decision-making processes in different markets.


Where we work

We, the Institute for Science & Markets, carry out contract research at the interface of industry and science.

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Everything that moves – smart mobility, electric mobility, innovative mobility concepts, product innovations, autonomous driving.

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Health Care/ Social Institutions

All those who make a difference – integration companies, modern care, individualized assistance.

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Consumer Goods/Services

To make a difference – climate-neutral and environment-friendly product innovations. Customized service offerings.


Who is working here

Our team consists of university professors and project managers with many years of industry experience and proven expertise in methods of applied economic and social research.

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What we provide

From planning to realization. We offer every form of market research for your product.

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Empirical Economic, Market and Social Research

We conduct market research along the product life cycle of innovations.

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Seminars and Trainings

We develop individual marketing trainings, sales simulations and business wargames for you.

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Strategy Consulting

We use the results of joint research projects to develop tailor-made marketing strategies.


Who we have already worked for